Yesterday, we discussed how hitting that milestone age of 50 may pose some challenges while job hunting. We’ve raised our kids and life gets easier … Or does it? There have been too many people in this age group that have woken up one morning and found themselves unemployed and looking for a job in recent years.

Unemployment is unsettling at any age. But once you reach that milestone of 50, and the years after that it is unsettling and scary. You’ve put money away for those golden years and all of the sudden you’re finding yourself using it to survive because you haven’t found a new job yet. 

As we discussed earlier, the chances are that the last time you were in the market for a job, it was before the internet explosion. And now you’re trying to get adapted to this ‘new’ way of job seeking, but you have quickly found out that it isn’t so easy.  The days of searching the help wanted ads in the daily newspaper are gone. So are the days of just walking in and filling out an application and starting to work tomorrow.  

Today, there is a lot more with involved in the job search. And when it comes to getting hired today, the rules have definitely changed! But, as we said before, it isn’t hopeless! We share some advice and tips for the older unemployed person with you before and we have a few more things to share with you today that can get you past the gatekeepers:

Aim For Local Hot Jobs

A successful job search will start by aiming for the local hot jobs. The hot jobs or the jobs that are in-demand are available right now and have a future of growth. Despite the economy right now, there are several thriving occupations that have a low unemployment rate in this country.

Some segments that are hiring right now and have a visible long-term future are:

You can find better success by conducting your job search targeted in these areas. Once you have narrowed down the industry, the employer and the job positions that are the hot target, match your skills to them and determine which ones are best for you. You can find several identification tools to do this. Two of the best ones that the U.S. Department of Labor as developed are:

The information you gather from these assessments will help you in several ways:

Create Your Personal Marketing Campaign

When most of us here the words “marketing campaign” businesses and commercials. What job seekers often don’t realize is that they need a marketing campaign for themselves. Create a thirty-second commercial, or what many call it the “elevator speech” as well as your customized résumé, a customized cover letter, and most important of all, a personalized, follow-up thank you note. These are the 4 tools you need in your marketing campaign. These are the tools that are going to promote you, your skills and your talents.

Your Thirty-Second Commercial aka The Elevator Speech 

This brief 30-seconds is your personalize commercial or your elevator speed where you make a prepared presentation of your experience, qualifications, and skills. This tells prospective employers who you are what your accomplishments and skills are and what your future plans are. In those 30 seconds, you need to tell about yourself in very few words and quickly.

When is do you play this commercial? At an event, meeting or any other type of networking situation where there may be a prospective employer or somebody that knows others who are hiring. This video has some great tips for successful networking. And keep checking back with us for more advice and tips for job seeking for those 50 and over!