April 28, 2021

Oloop Joins the Salesforce Talent Alliance

The demand for Salesforce talent will grow to 4.2 million new jobs by 2025. And together, with its partners, Salesforce pledges to bring new talent into its ecosystem and build a diverse workforce that reflects society around the world, including women, Black, Latinx, Indigenous, Multiracial, LGBTQ+, people with disabilities, and veterans. We at Oloop are proud to announce the expansion of our partnership with Salesforce as a member of the Salesforce Talent Alliance.

Salesforce Talent Alliance

“Salesforce Talent Alliance connects employers to Salesforce candidates and brings new talent into the ecosystem, emphasizing building a diverse workforce that reflects society around the globe,” the company explains

  • Employers commit to hire net new Salesforce professionals and incorporate inclusive hiring practices.
  • Employers are connected to certified candidates across workforce development groups, educational institutions, and career changers through LinkedIn and career fairs.
  • Job seekers are trained to become Salesforce certified professionals, with an emphasis on underrepresented groups in tech (ex. Black, Latinx, Indigenous, Multiracial, LGBTQ+, people with disabilities, veterans, and military spouses).

We are excited to be part of the Salesforce Talent Alliance. As a member, we are making a concerted and impassioned effort to help close the growing skills gap through inclusion and the empowerment of people who reflect the unique and varied aspects of the communities we share. Together, members of the Salesforce Talent Alliance are committed to breaking down barriers, driving innovation through embracing differing perspectives, and busting the myth of the “pipeline excuse.”

We have always been staunch advocates of the DEIB movement, which is one of the reasons we built this organization. In fact, every member of Oloop's leadership team comes from a diverse background. For that reason, we are dedicated to giving a voice and a career to underrepresented communities in tech. As a Salesforce partner, with its unwavering support for DEIB, we can be an instrumental part of this important initiative and help new groups of people succeed in the robust Salesforce ecosystem. 

  • Prioritize the cultivation of a diverse, inclusive, and equitable candidate pool that reflects our community.
  • Remove bias in job descriptions by carefully reviewing listed requirements terminology that could deter underrepresented groups from applying.
  • Ensure a fair and equitable hiring process by standardizing our interview process and mapping candidates to core competencies and values, not culture fit.
  • Consider the impact of unconscious bias while actively working to reduce its unintended yet detrimental effects.
  • Foster equality at work through inclusive leadership practices and active allyship.

Ohana: How Salesforce Has Led the Charge for Inclusion

Salesforce CEO Marc Benioff’s commitment to not leaving anybody behind is genuine and evident in his tireless efforts to enhance Salesforce’s employment culture, inclusion efforts, customer support, and corporate social responsibility. In an article for Inc., Mark Farley emphasized Benioff’s “practice what you preach” mentality:

Growing doesn't have to mean losing your soul. Look at Salesforce. Founder and CEO Marc Benioff has financed investigations and instituted policies to ensure female and male employees are paid equally for the same work. He publicly speaks out on behalf of LGBTQ people, even going so far as to pull business from certain parts of the country that are promoting discriminating policies.

For two decades, Salesforce has challenged businesses to give directly back to neighboring communities. Its 1-1-1 model exemplifies how the organization contributes one percent of its time, products, and equity to social consciousness causes. This is important for several reasons.

  • Strengthening communities improves the economy.
  • Efforts to give back bolster Salesforce’s employment and consumer brand, attracting customers and motivated workers who share the message.
  • Allowing employees to champion causes important to them instills a profound sense of morale and commitment.
  • At a wider level, Salesforce demonstrates the power of instilling “the culture and desire in our organizations to build social enterprises that can continue to impact our world for generations to come.”

Although technical innovation, product enhancements, and new solutions remain the core of Salesforce’s business offerings, culture serves as the force that drives delivery and performance. Salesforce describes this philosophy as Ohana:

Many years ago, Marc Benioff had a vision of a company with a purpose beyond profit ... a company built around the spirit of Ohana. In Hawaiian culture, Ohana represents the idea that families – blood-related, adopted, or intentional – are bound together, and that family members are responsible for one another. Today, the #SalesforceOhana is our close-knit ecosystem of employees, customers, partners, and communities. We take care of each other, have fun together, and work collaboratively to make the world a better place.

Every member of the Oloop team is proud to be a part of this essential movement, at a time when it’s most needed.

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